R&D Philosophy: Our approach to software development

Software development cycle: Being a tools company who creates software for developers, we thoroughly understand the software development cycle and share the benefits of this understanding with our customers.
- Buy as you grow pricing: Our products allow you the flexibility, modularity, and initial investment affordability that normal business growth requires. Because the web is useful for such a wide range of business problems, no matter where you start your development you will undoubtedly add modules, and you will want a solution that not only supports this but increases your payoff for modular thinking. Start small and then add modules as you skills, confidence, bandwidth, and the level of connectivity of your end users increases. We design our tools without limitations to the number of modules, and the architecture and vision of the products support this modular approach.
- Frequent releases: Software development is a process that continually generates improvements. We know that you need updates and enhancements on a regular basis to do your business, so we provide free electronic downloads under an annual subscription plan.
Object-oriented development: We firmly believe in object-oriented component-based technology, and use our own tools for creating every aspect of our own web sites including tech support, customer service, online ordering, credit card charging and electronic order delivery.